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Fall Industry Awareness Campaign

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Download these Industry Awareness Materials to use while marketing your center!

Materials Include:

- Direct Mail Files

- Print Ad Files

- Email Files

- Banner Ad Files


Why is this important?

Time and again, much to our astonishment, we see that people don't really know what urgent care is, or even that it exists. That has to change if we are to make the more complicated strides forward in recognition with payers, legislators, and the like that we all want. This campaign is the first step.

What's the goal?

The goal of this first campaign is very simple – help people know that urgent care EXISTS and what it is at a very basic level. The messages and graphics are super-simple, and designed to be memorable and recognizable wherever people see them.

What's the method?

There are two levels to the main campaign:

· You (urgent care centers) using it in your communities, and

· Us (UCAOA) using it on a more national level to payers, legislators, large employers and on the web at large.

Both of us will be using the exact same tools – so the messages are consistent. Ideally, in many, many, many places across the country, people of all walks of life will be seeing the same messages over and over and over again. For instance, a senator may see a mailing from us in his "senatorial” role, and a billboard from you in his "potential patient” role – simultaneously.

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