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Convention 2015: UC at the Crossroads - Critical Issues Affecting the Industry

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Urgent Care at the Crossroads: Critical Issues Affecting the Industry in 2015

1 hour Audio and Power Point Presentation

Recorded April 30, 2015

Course Objectives:                    

At the conclusion of this session, participants should be able to:                

  • Evaluate the impact upon their local operations of eight critical issues affecting the urgent care industry.
  • Apply to their centers the six characteristics of successful urgent care operations.
  • Develop a strategy for connectivity with the emerging health care ecosystem.
  • Differentiate their centers amidst increasing urgent care and non-urgent care competition.
  • Revise the center’s business plan, strategy and culture to enable future growth and profitability.

Faculty Bio:

Alan A. Ayers, MBA, MAcc, Vice President

Alan Ayers is Vice President of Corporate Development for Concentra Urgent Care (a subsidiary of Humana, Inc.) where he reports to the CEO and leads initiatives focused on growing top-line revenue of clinic-based urgent care, occupational health, primary care and medical specialist services treating nearly 30,000 patients per day. Areas of responsibility have spanned product development, product management, and strategic analysis with responsibility for provider, operations, and marketing integration occupational health and urgent care services; market planning, capital budgeting and real estate site selection; programs focused on measuring and improving the patient experience; targeted marketing campaigns and grassroots promotions; channel alignment and optimization of the field sales force; and development and implementation of annual operating plans affecting over 300 freestanding medical facilities in 40 states. Ayers has been elected to the Board of Directors of the Urgent Care Association of America (UCAOA), and as the association's Practice Management Content Advisor, he is viewed as an industry thought leader who keeps UCAOA connected to its member base by providing expertise and guidance on emerging issues; identifying market and regulatory trends; defining content, planning educational programs, and speaking at industry events. A prolific and award-winning writer, Ayers is Practice Management Editor for The Journal of Urgent Care Medicine (JUCM) and he contributes a bi-weekly column for UCAOA's Urgent Care Access newsletter. Ayers has served as President and Chief Operating Officer of a hospital-affiliated urgent care network, and has extensive experience in the retail consulting industry serving clients like Walmart, McDonalds, Bank of America, Hilton Hotels and Verizon Wireless. He graduated Phi Beta Kappa from the University of North Carolina, has an MBA from the University of Mississippi, and a Masters of Accounting from The Ohio State University where he graduated first in his class.

Disclosures: The above faculty had no relevant financial relationships to disclose. 

Credit Information:

Designation Statement
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Accreditation Statement
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase.

Submitting for Credit:  

If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam.  You must answer 3 out of 5 correctly to receive credit.  Your credit will be placed in your profile under Professional Development or click on "My Credits".  Email with questions.  

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