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Leveraging Digital, Social, & Mobile Marketing to Drive Volumes

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Description

Leveraging Digital, Social, and Mobile Marketing to Drive Volumes

1 hour Audio and Power Point Presentation

Recorded April 29, 2015

Course Objectives:                    

At the conclusion of this session, participants should be able to:      

  • Discover how to maximize your website's potential and gain knowledge about which online strategies produce long-term results for bringing more patients through your doors.
  • Understand why certain websites rank better than others and how to tailor your Internet marketing strategies for different visitors (organic vs. paid, desktop vs. mobile, etc.)
  • Gain knowledge about new patient acquisition and how to make your website compete better online for your clinic’s location(s) and target markets.
  • Acquire knowledge about how to use paid search’s various targeting options to broaden your facility’s reach online.
  • Recognize how to leverage social media to boost brand awareness and pay to promote posts for increased engagement.

Faculty Bio:

Chris Behan, President

Chris Behan’s career spans 16+ years of Internet marketing experience. As an accomplished Internet marketing professional, Chris understands the crucial components that contribute to a successful Internet marketing campaign and what strategies yield long-lasting results for companies of all sizes – from small firms to Fortune 500 companies As the president of one of the largest Internet marketing firms in the country, Chris has contributed to the online success of some of the most prominent healthcare organizations. From providing customized solutions for their unique marketing challenges to helping these companies create educational on-site content to attract more patients to their locations; Chris has gained unique insight and has become intimately familiar with industry standards, medical products and procedures, and patient expectations. His range of expertise includes search engine optimization, custom web design and development, pay-per-click advertising and PPC account management, remarketing campaigns, reputation management, Google Analytics, evaluating quantitative and qualitative data from campaigns, and increasing new patient acquisition. Plus, through his frequent appearances at national conferences, as the host of a radio show, and as an author of various educational articles, Chris has shared various case studies revealing what does and doesn’t work when investing in an Internet marketing campaign and how companies can capitalize on all facets of online marketing.

Disclosures: The above faculty had no relevant financial relationships to disclose. 

Credit Information:

Designation Statement
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity. 

Accreditation Statement
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase. 

Urgent Care Management Certificate (UCMC) Credit 
This course is designated for 1 credit of Marketing & Communications towards the Urgent Care Management Certificate.

 

Submitting for Credit:  

If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam.  You must answer 3 out of 5 correctly to receive credit.  Your credit will be placed in your profile under Professional Development or click on "My Credits".  Email education@ucaoa.org with questions.  

System Requirements

For the best viewing experience, please use IE 8 or above, the newest versions of Google Chrome, Firefox, or Safari. These programs are compatible with mobile devices and tablets.  Use this link to test your system or view additional requirements: http://ucaoa.peachnewmedia.com/SystemCheck/

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