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Develop A Comprehensive Marketing Plan

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Developing A Comprehensive Marketing Plan For Your Urgent Care Center

1 hour Audio and Power Point Presentation

Recorded April 27, 2015

Course Objectives:                    

At the conclusion of this session, participants should be able to:    

  • Cite various types of services other than urgent care available for centers looking to expand.
  • Explore and analyze implications of expanding to multiple services offered.
  • Identify target market by defining demographics for each type of service.
  • Select marketing tactics which best fit your budget and reach the most potential consumers with highest propensity to utilize your services
  • Formulate a budget

Faculty Bio:

David Low, BBA

Dave Low is the director of marketing for CareWell Urgent Care, based in Massachusetts. Dave joined CareWell in the fall of 2013 when CareWell had six locations - five in Massachusetts and one in Rhode Island. Dave has since helped open four additional locations, making CareWell the largest single operator of urgent care centers in New England. There are expansion plans for 5-7 more centers in 2015. Urgent care facilities have only been operating in Massachusetts for four years and Dave has played an instrumental role in educating the public on when and why to use urgent care. He has led the development of numerous integrated campaigns across multiple platforms including TV, radio, online and social media. Originally from Canada, Dave moved to the Boston area in 2013 after marrying his wife Cheryl and obtaining his green card. Prior to joining CareWell, Dave spent 12 years as a brand manager for multiple sporting goods products, most recently with the Timex Ironman and Expedition brands in Toronto. Dave is a proud new father, as his first child, a son, was born in January.

Disclosures:  The above faculty had no relevant financial relationships to disclose.

Credit Information:

Designation Statement
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity. 

Accreditation Statement
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase. 

Urgent Care Management Certificate (UCMC) Credit 
This course is designated for 1 credit of Marketing & Communications towards the Urgent Care Management Certificate.


Submitting for Credit:  

If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam.  You must answer 3 out of 5 correctly to receive credit.  Your credit will be placed in your profile under Professional Development or click on "My Credits".  Email with questions.  

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