Urgent Care at the Crossroads Track - Differentiating Your Practice in a Market Saturated with Walk-In Choices
1 hour Audio and Power Point Presentation
Recorded April 29, 2015
At the conclusion of this session, participants should be able to:
- Define the key components of a strategic plan
- Identify competition in the marketplace
- Determine who your competitors are
- Categorize External and Internal Stakeholders
- Build a S.W.O.T. Analysis
Cameron Cox III., MHA, FACMPE, President & CEO of MSOC Health
Cameron Cox is President and CEO of MSOC Health. Recognizing the need for business expertise in small independent medical practices, Cam formed MSOC in 1997 as a means of assisting physicians as they adapt to the changing healthcare environment. Early in his career, Cam served as Practice Administrator for a radiology practice in Virginia. His role included all aspects of the revenue cycle, human resource management, strategic planning and business development, as well as daily operations. This experience provided an in-depth working knowledge of both the intricacies of start-up practices and the idiosyncrasies of mature practices. During his years as President of MSOC Health, Cam has had the opportunity to work with more than 200 medical practices ranging in size from one part-time physician to 20+ providers. MSOC has provided consulting and billing services to more than 300 individual providers in 20 medical specialties. Cam is a Fellow in the American College of Medial Practice Executives and Past President of Triangle Medical Managers. He currently serves on the Political Advocacy Committee for the North Carolina Medical Group Managers. He holds undergraduate and graduate degrees in Healthcare Administration from the University of North Carolina at Chapel Hill. Cam regularly speaks on a broad array of issues, including effective practice management, revenue cycle, EMR and other technologies, and a host of other subjects that are presenting challenges and opportunities to today’s medical practitioners.
Disclosures: The above faculty had no relevant financial relationships to disclose.
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase.
Urgent Care Management Certificate (UCMC) Credit
This course is designated for 1 credit of Marketing and Communications towards the Urgent Care Management Certificate.
Submitting for Credit:
If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam. You must answer 3 out of 5 correctly to receive credit. Your credit will be placed in your profile under Professional Development or click on "My Credits". Email email@example.com with questions.
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