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Consumer Attitudes, Awareness, Understanding & Behavior in UC

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Urgent Care at the Crossroads Track: Consumer Attitudes, Awareness, Understanding and Behavior Regarding Urgent Care

1 hour Audio and Power Point Presentation

Recorded April 29, 2015

Course Objectives:                    

At the conclusion of this session, participants should be able to:      

  • Interpret factors in today's landscape that are effecting Urgent Care revenue.
  • Identify the current perceived differences, strengths and weaknesses of Urgent Care vs. other healthcare choices.
  • Demonstrate knowledge of the emerging new 21st Century American healthcare consumer, what drives them and how to better meet their expectations.
  • Realize the potential of effective targeting of consumers via the latest in consumer modeling and analytics.
  • Discover new ways of leveraging technology to offer consumers even greater convenience.

Faculty Bio:

Ray Owens, President

Ray Owens is President and majority owner of DX Marketing. A firm headquartered in Savannah, GA, DX Marketing Group uses data-driven strategies to help businesses enhance their marketing efforts. While we lead with intelligence, we know it’s all about the execution. We make it happen digitally, creatively, and all the way down the production line. We turn strategies into campaigns, and campaigns into revenues. It’s the data-driven insights that bring clients to our door. It’s the consistently impressive results that keep them coming back.

Disclosures: The above faculty had no relevant financial relationships to disclose. 

Credit Information:

Designation Statement
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity. 

Accreditation Statement
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase. 

Urgent Care Management Certificate (UCMC) Credit 
This course is designated for 1 credit of Marketing & Communications towards the Urgent Care Management Certificate.


Submitting for Credit:  

If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam.  You must answer 3 out of 5 correctly to receive credit.  Your credit will be placed in your profile under Professional Development or click on "My Credits".  Email with questions.  

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