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The Importance of Media Relations & How to Work with Media

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The Importance of Media Relations & How to Work with Media

1 hour Audio and Power Point Presentation

Recorded April 28, 2015

Course Objectives:                    

At the conclusion of this session, participants should be able to:    

  • Devise a plan for conducting local media relations activities
  • Find and work with local media in their communities to promote urgent care
  • Use the UCAOA media relations member toolkit, which will include template media materials and instructions on how to host comm
  • Evaluate and emulate successful media relations programs from urgent care centers across the country

Faculty Bio:

Shannon Quinn and Samantha Frost

Shannon Quinn is an executive vice president at L.C. Williams & Associates in Chicago with almost 20 years of public relations and media outreach experience. She has provided strategic counsel, crisis communications, media training and extensive proactive media pitching for clients ranging from start-up technology shops to Fortune 500 corporations. At LCWA, Shannon manages the agency's crisis communications and social marketing teams. She has worked with a variety of healthcare associations, including the Urgent Care Association of America, the American Academy of Sleep Medicine, the ADA and the American Association of Endodontists. Shannon has experience in branding, messaging and communications efforts for a variety of well-known consumer brands, including La-Z-Boy, AT&T, Comcast, Sony, Electrolux, U.S. Cellular and more. Shannon previously worked at one of the nation's largest PR agencies, as well as a smaller boutique firm specializing in high-tech products. She has a bachelor of arts degree in journalism and English from the University of Iowa. 

 Samantha Frost is a group manager at L.C. Williams & Associates in Chicago with nearly 10 years of public relations and media outreach experience. She has executed strategic public relations programs, developed social media programs and planned press events for a range of clients, including health care associations and well-known consumer brands like La-Z-Boy, Electrolux, Pergo and more. Samantha started her PR agency career at LCWA after graduating from Drake University in Des Moines, Iowa, with a degree in public relations. 


Disclosures:  Consultant, Urgent Care Association of America


Credit Information:

Designation Statement
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity. 

Accreditation Statement
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase. 

Urgent Care Management Certificate (UCMC) Credit 
This course is designated for 1 credit of Marketing and Communications towards the Urgent Care Management Certificate.


Submitting for Credit:  

If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam.  You must answer 3 out of 5 correctly to receive credit.  Your credit will be placed in your profile under Professional Development or click on "My Credits".  Email with questions.  

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