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PR 201: Quote This. Not That. A Reporter's Guide

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PR 201:  Quote This. Not That. A Reporter's Guide for Doing a Great Media Interview

1 hour Audio and Power Point Presentation

Recorded April 28, 2015

Course Objectives:                    

At the conclusion of this session, participants should be able to:    

  • Offer a more intensive media-training opportunity to a UCAOA members who want to optimize the results they get from their interactions with the news media.
  • Utilize 30 year career in journalism to educate participants on what news reporters really want and why, in most cases, the encounter can be a win-win opportunity.
  • Conduct a simulated news interview with session attendee demonstrating what to expect from a real-world news media encounter.
  • Leave attendees with an increased level of comfort when faced with the prospect of responding to a reporter's interview request and/or when reaching out to the media to promote their own clinic.
  • Share real-world techniques that will help session attendees communicate more effectively in a variety of news media settings and scenarios .

Faculty Bio:

Phil Rainier

As Vice President of Corporate Strategy and Development at Premier Health, Phil Rainier provides leadership for the company's corporate communications, marketing, physician recruiting, and business development functions. Before transitioning into the urgent care field, Phil spent more than 20 years as a Broadcast Journalist reporting exclusively on issues related to the business of healthcare to the latest breakthroughs in medicine. Phil also served as primary medical contributor for the nationally syndicated TV program, "America Now." During his career in television news, Phil was singled out by the Louisiana State Medical Society for his contributions to medical journalism and exemplary communication skills. Phil earned the group's “Excellence in Medical Journalism” award on multiple occasions. Phil has also recieved honors from the Associated Press, an "Edward R. Murrow Award" and "Scripps-Howard Award for Excellence in Journalism." 

Disclosures:  The above faculty had no relevant financial relationships to disclose.


Credit Information:

Designation Statement
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity. 

Accreditation Statement
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase. 

Urgent Care Management Certificate (UCMC) Credit 
This course is designated for 1 credit of Marketing & Communications towards the Urgent Care Management Certificate.


Submitting for Credit:  

If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam.  You must answer 3 out of 5 correctly to receive credit.  Your credit will be placed in your profile under Professional Development or click on "My Credits".  Email with questions.  

System Requirements

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