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Role of UC in Integrated Care Delivery System

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Role of Urgent Care in Integrated Care Delivery Systems

1 hour Audio and Power Point Presentation

Recorded April 28, 2015

Course Objectives:                    

At the conclusion of this session, participants should be able to:      

  • Understand the unique role of urgent care within an integrated delivery system
  • Describe the strategic differences between independent urgent care and urgent care within a health system
  • Identify key internal relationships that must be nurtured in order to achieve success within the health system
  • Identify the added value urgent care brings to a health system
  • Identify opportunities to leverage health system scale in the urgent care business

Faculty Bio:

Ulana Bilynsky, MBA, CPA

Ulana Bilynsky Ulana Bilynsky, an Assistant Vice President with MedStar Health’s Ambulatory Services division, is a seasoned, entrepreneurial executive with more than 25 years of experience in strategic and program planning, new business and product development, facility planning and development, alliance building, joint venture development, and marketing. Ulana was responsible for the start-up and operations of MedStar’s urgent care business for the first 2 years of operations. Now she focuses on new business development of MedStar’s ambulatory care portfolio, including new urgent care sites. Ms. Bilynsky earned her MBA with a concentration in finance and BBA with a major in accounting from University of Cincinnati. She is a CPA and has spent her entire career in the healthcare industry, either as a consultant or working with a variety of healthcare organizations, including academic medical centers, community hospitals, and children’s hospitals. James Craver Operations Executive with a proven track record from start up to top tier companies. Jim specializes in building strong organizations through talent identification and development while delivering best in class service. Jim utilizes his operational expertise to build high performance teams while creating a results-oriented, barrier free culture. Currently Jim is Chief Operating Officer in charge of day to day operations of MedStar Health's urgent care business, MedStar PromptCare. MedStar Health is a not-for-profit, integrated healthcare delivery system, the largest in Maryland and the Washington, D.C., region. It is nationally recognized for clinical quality in heart, orthopedics, cancer and GI. MedStar Health owns 10 hospitals, a large physician practice, the largest home health agency in Maryland and District of Columbia, a Medicare and Medicaid HMO, and a variety of other health related businesses. 

Disclosures: The above faculty had no relevant financial relationships to disclose. 

Credit Information:

Designation Statement
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity. 

Accreditation Statement
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase. 

Urgent Care Management Certificate (UCMC) Credit 
This course is designated for 1 credit of Marketing & Communications towards the Urgent Care Management Certificate.


Submitting for Credit:  

If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam.  You must answer 3 out of 5 correctly to receive credit.  Your credit will be placed in your profile under Professional Development or click on "My Credits".  Email with questions.  

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