Clinic Startup 15: Site Selection
1 hour Audio and Power Point Presentation
Recorded September 24, 2015
This session explains the factors driving urgent care volume including trade area make-up, physical real estate characteristics and operational delivery as well as volume-limiting factors such as marketing, payer contracts and competition. Discussion provides the pros and cons of various types of space and what you should look for as well as how to avoid common site selection pitfalls leading to urgent care failure such as insufficient density, poor visibility and overspending on build-out
- Explain the factors that drive urgent care volume including trade area make-up, physical real estate characteristics, and operational delivery as well as volume-limiting factors like marketing, payer contracts, and competition.
- Identify the pros and cons of various types of space including medical office buildings, freestanding/street-facing, shopping center end-cap, and in-line retail.
- Perform an analysis of build-out of existing space versus build-to-suit and owning versus leasing.
- Avoid common site selection pitfalls leading to urgent care failure such as insufficient density, poor visibility, and overspending on build-out.
- Leverage the physical location of the urgent care center as a marketing tool.
Disclosures: The above faculty has a relevant financial relationship to disclose: VP, Strategic Initiatives, Practice Velocity
Alan A. Ayers, MBA, MAcc
Alan Ayers is Vice President of Strategic Initiatives for Practice Velocity. He has over 10 years experience in strategic planning, business development, clinical operations, sales/marketing and customer service for urgent care, occupational medicine, and primary care facilities of all sizes. He has been elected to the Board of Directors of the Urgent Care Association of America (UCAOA) and as its Practice Management Content Advisor, serves the member base by providing expertise and guidance on emerging issues; identifying market and regulatory trends; defining content, planning educational programs, and speaking at industry events. A prolific and award-winning writer, Ayers is practice management editor for The Journal of Urgent Care Medicine (JUCM) and he contributes a monthly column to UCAOA’s Urgent Care Access Newsletter. In 2014, Ayers was recognized by the McGuireWoods law firm as one of the nation's 15 Urgent Care Thought Leaders as well as by the Ambulatory M&A Advisor as one of Urgent Care's Top 15 Influencers. Prior to serving as Chief Operating Officer of a hospital-affiliated urgent care network, Ayers was a consultant to the retail industry with clients like Walmart, McDonalds, Bank of America, and Verizon Wireless. He graduated Phi Beta Kappa from the University of North Carolina, has an MBA from the University of Mississippi, and a Masters of Accounting from The Ohio State University where he graduated first in his class. Ayers has recently served on the Board of Directors of the Texas/New Mexico affiliate of Volunteers of America, a 120-year old social services charity, and he is an FAA-licensed commercial pilot. Ayers currently resides in the suburbs of Dallas, Texas.
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase.
Urgent Care Management Certificate
Earn 1 UCMC credit in Operations by listening to this recorded session.
Submitting for Credit:
If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam. You must answer 3 out of 5 correctly to receive credit. Your credit will be placed in your profile under Professional Development or click on "My Credits". Email firstname.lastname@example.org with questions.
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