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Goals, Priorities, Leadership, Key Performance Indicators

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Clinic Startup 15: Goals, Organizational Priorities, Leadership, Key Performance Indicators

1.25 hour Audio and Power Point Presentation

Recorded September 25, 2015

This presentation is for any urgent care leader that wants to hear ideas about managing their business more profitably and getting new patients more consistently. The session is fast-paced and jam packed with actionable advice and real world examples from a business and brand perspective. You'll hear: how new patients decide to visit your clinic or avoid it, the five trends impacting access to care, the best hiring practices many people overlook, the operational practices that promote patient and employee loyalty, the brand metrics you should be measuring, and the most important indicators of profitability.
Learning Objectives:
  • Base business decisions on an understanding ofthe TRENDS and CHALLENGES impacting access to healthcare.
  • Develop effective GOALS and organizational PRIORITIES for your organization.
  • Apply the traits of successful leaders and understand the path to LEADERSHIP effectiveness.
  • Describe the FACTORS that determine the SUCCESS of an urgent care center.
  • Utilize KEY PERFORMANCE INDICATORS to determine whetheryour organizationis progressing towardsits business goals.

Disclosures: The above faculty have no relevant financial relationships to disclose.

Faculty Bio:

Co-Presenter:  Steve Sellars, MBA 

Co-Presenter:  Manny Garza

Steve Sellars is the CEO of Premier Health. Premier Health owns and operates 30 urgent care centers through several joint-venture relationships and provides management services, consulting services, and support for physician practices and other healthcare organizations. Steve has more than 23 years of healthcare management experience, including eight years in the managed care industry and five years with the largest health system in the Gulf South. Steve has worked exclusively in urgent care management for the last 11 years, working with Premier Health's leadership team to grow the company by more than 500% over the last 5 years. His background includes significant executive management experience with physician groups, hospitals, and other healthcare organizations. In addition, Steve has extensive experience in practice management, site selection and practice expansion, managed care contract negotiations, and strategic planning and development. Steve is the President-Elect of the Urgent Care Association of America, Vice-Chair of the Baton Rouge Primary Care Collaborative, and is a board member for a multi-site rehabilitation company. Steve also serves as the Chairman of the UCAOA Education Committee, is a member of the UCAOA Finance Committee, and a member of the Medical Group Management Association. Steve is an adjunct faculty member at Our Lady of the Lake College. Steve received his Bachelor's and Master's of Business Administration from Louisiana State University in Baton Rouge, Louisiana.


How does a business without the advertising budget of Toyota or Budweiser build a marketing plan that actually works? When Manny Garza left his role as a senior executive for one of Toyota’s national marketing agencies over three years ago, he made it his mission to build a system that solves the problem. He is the author of a wildly popular blog for entrepreneurs — Entrepreneur, ETC., the author of a new book — The 3 Enduring Laws of Marketing: How to Attract a Constant Flow of New Customers, and the founder of the inbound marketing agency — Mann Phillips Group. He’s worked with one of the most successful urgent care companies in the industry and he’s fired up to be here with you today!

Credit Information:

Designation Statement
The Urgent Care Association of America designates this enduring material activity for a maximum of 1.25 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity. 

Accreditation Statement
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase.

Urgent Care Management Certificate 

Earn 1 UCMC credit in Operations by listening to this recorded session.

Submitting for Credit:  

If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam.  You must answer 3 out of 5 correctly to receive credit.  Your credit will be placed in your profile under Professional Development or click on "My Credits".  Email with questions.  

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