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Using Digital Patient Intake to Grow Center Profitability Package

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Understand the many ways that digital registration and payment systems can save centers time and money, accommodate and improve workflow, increase provider and staff productivity, increase patients' experience during and after center visits and generate additional revenue for urgent care centers. Learn how Target Corporation has deployed a digital patient intake system at their retail clinics and the many benefits they have achieved. Learn from research with patients about the preferences for, and satisfaction with, digital intake and pre-registration systems.

Faculty Bios:

Steven Wood, Ph.D. is Senior Vice President - Strategic Partnerships with Seamless Medical Systems. He oversees the strategic relationship deelopment, sales and marketing functions for Seamless. Prior to joining Seamless he served in a variety of senior executive capacities with HealthGrades. He is a thought leader in quantifying and analyzing the ways in which consumers interact with the healthcare system, and is one of the nation's leading authorities on customer loyalty strategies. During his leadership role with J. D. Power and Associates he launched and built the healthcare division into a leading provider of consumer insight and strategy for pharmaceutical companies, hospital and health plans. Dr. Wood has been a professor at the University of Wisconsin - Madison and is professor emeritus of marketing and formerly associate dean of graduate programs at the Arizona State University College of Business. He earned his PhD in quantitative analysis with minors in strategy and computer science from the College of Business at the University of Wisconsin-Madison.

Joshua Tirado is currently the Senior Group Manager of Target Clinics, where he manages the overall strategy and direction of this critical emerging healthcare business at Target. Prior to his current role, Joshua has been a leader within healthcare at Target in a variety of financial and operational roles. Before Target, Joshua worked first as a leader in Finance, was a Product Manager and finally a Strategic Planning Manager at Boston Scientific, helping drive profitability and market development in the medical device industry. Joshua holds a BA and MA from the University of Wisconsin in History and Literature, and a MBA from the Kellogg School of Management at Northwestern University in Finance and Marketing. Outside of work, Joshua is passionate about healthcare consumerism, education reform, nutrition, running the lakes in Minneapolis, and spending time with his five children.

Financial Disclosures: Neither faculty has anything to disclosure

Credit Information:

Urgent Care Management Certificate (UCMC) Credit 

This course is designated for 1 credit of Marketing and Communications towards the Urgent Care Management Certificate.

Submitting for Credit:

If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam. You must answer 3 out of 5 correctly to receive credit. Your credit will be placed in your profile under Professional Development or click on "My Credits". Email with questions.

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