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Grassroots Marketing

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Clinic Startup 15: Setting Up a Lab

1 hour Audio and Power Point Presentation

Recorded September 26, 2015

This course will use real examples from a regional urgent care operator to discuss the most effective types of grassroots and community marketing activities for your local market. Techniques and insights on how identify, utilize, and execute grassroots and community marketing as a part of your center’s overall marketing plan will be discussed. Discussion will include using various marketing channels such as—paid advertising—social media—public relations—business-to-business outreach and what did and didn't work from a Return on Investment standpoint.
Learning Objectives:
  • Differentiate between traditional and grassroots marketing activities
  • Determine the most effective types of grassroots and community marketing activities
  • Identify grassroots marketing opportunities in their communities.
  • Compare the costs of grassroots marketing to traditional media advertising.
  • Review of examples utilizing grassroots and community marketing as a part of your center's overall marketing plan.

Disclosures: The faculty listed below has no relevant financial relationship to disclose.

Faculty Bio:

Logan McCall, MBA, CMPE

Logan McCall is the Chief Executive Officer of ZipClinic Urgent Care Centers which operates Urgent Care Centers under various names in Colorado, Montana, Mississippi and Kentucky; and is a Senior Consultant with McCall was formerly Chief Executive Officer of Carolina Quick Care Urgent Care Centers. McCall directed the operations of multiple urgent care centers and a separate billing operation in North Carolina until their acquisition by a strategic operator in 2014. Logan has worked to increase revenue and develop new markets and profitable strategies for further expansion which includes medical real estate development and site selection. McCall began his healthcare experience redeveloping and marketing diagnostic services for a North Carolina hospital system. McCall has been continuously in the urgent care industry since developing a freestanding center in 1994. In 2001 Logan also co-founded and held the role of CEO/COO of a regional diagnostic sleep disorder testing provider operated as Carolina Diagnostics. While the 7th center was under development, the entire operation was acquired by the largest sleep disorder testing provider in the United States. Logan is a frequent speaker on Urgent Care and Occupational Medicine issues at national conferences and is a member of the Board of Directors of the Urgent Care Association of America (UCAOA) and is a member of the National Association of Occupational Health Professionals (NAOHP). Logan has achieved the Board Certified Medical Practice Executive (CMPE) designation in the American College of Medical Practice Executives (ACMPE) and is one of a select number to earn the Urgent Care Management Certificate from the UCAOA. Logan received a BSBA in Marketing from Western Carolina University and an MBA from East Carolina University. Logan is an active leader in the Boy Scouts of America.

Credit Information:

Designation Statement
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity. 

Accreditation Statement
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase.

Urgent Care Management Certificate 

Earn 1 UCMC credit in Marketing & Communications by listening to this recorded session.

Submitting for Credit:  

If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam.  You must answer 3 out of 5 correctly to receive credit.  Your credit will be placed in your profile under Professional Development or click on "My Credits".  Email with questions.  

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