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Best Practices & Case Studies: Branding

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Description

Best Practices and Case Studies:  Branding and Brand Differentiation via Marketing

1 hour Audio and Power Point Presentation

Recorded September 24, 2015

During this insightful presentation, nationally recognized online marketing expert Chris Behan will demonstrate the essential fundamentals for creating a robust Internet-based identity. Chris will provide highly-actionable advice from his 18 years of experience to reveal best practices for creating educational website content that is patient-centric and competes online in and around your target markets. Additionally, you will gain a better understanding about how to graphically feature what you do, showcase your company’s services and physicians, and how to leverage third-party sites like Google+ to better increase online brand saturation.
Learning Objectives:
  • Create stronger medical copy that competes online in specific locations and target markets.
  • Implement online strategies to improve brand awareness, increase new patient acquisition, and grow your practice.
  • Identify online brand behavior and understand what advanced local search methods aid people in their journey to wellness.
  • Execute a plan for implementing targeting tools and broadening a facility’s reach online.
  • Avoid Internet marketing pitfalls and recognize how to leverage your own website and third-party websites for long-term, branded results.

 

Disclosures: The above faculty has no relevant financial relationships to disclose.                                            

Faculty Bio:

Chris Behan

As an Internet marketing expert who has helped hundreds of companies build and enhance their web presence, Chris Behan knows how to make companies stand out from their competitors online. He is the founder and president of Socius Marketing, one of the largest Internet marketing firms in the country, which has produced over a million leads through powerful patient acquisitions programs. Drawing upon more than 18 years of unparalleled search engine optimization (SEO) and Internet marketing experience, Chris provides practical advice on how healthcare companies can increase traffic to their websites with high-ranking original content that speaks to a potential patient’s precise needs. Known for his engaging speaking style, he provides captivating talks on Internet marketing for a wide range of conferences including UCAOA’s annual conventions, and he consistently ranks as a favorite speaker among attendees. In his presentations, Chris demonstrates proven strategies for earning companies valuable search engine rankings, which serve as the ideal vehicle for reaching their target audiences.

Credit Information:

Designation Statement
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity. 

Accreditation Statement
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase.

Urgent Care Management Certificate 

Earn 1 UCMC credit in Marketing & Communications by listening to this recorded session.

Submitting for Credit:  

If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam.  You must answer 3 out of 5 correctly to receive credit.  Your credit will be placed in your profile under Professional Development or click on "My Credits".  Email education@ucaoa.org with questions.  

System Requirements

For the best viewing experience, please use IE 8 or above, the newest versions of Google Chrome, Firefox, or Safari. These programs are compatible with mobile devices and tablets.  Use this link to test your system or view additional requirements: http://ucaoa.peachnewmedia.com/SystemCheck/

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