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Working with News Media to Promote your Practice Package

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The Importance of Media Relations and How to Conduct Media Interviews: This course will discuss how you can put public relations to work for you in order to build your brand, establish local credibility and expertise and draw in more patients. Those who attend will discover what reporters really want when they call asking for an interview. They'll learn how to identify and craft messages reporters will want to include in their stories.

Faculty Bio:

Phil Rainier

As Vice President of Corporate Strategy and Development at Premier Health, Phil Rainier provides leadership for the company's corporate communications, marketing, physician recruiting, and business development functions. Before transitioning into the urgent care field, Phil spent more than 20 years as a Broadcast Journalist reporting exclusively on issues related to the business of healthcare to the latest breakthroughs in medicine. Phil also served as primary medical contributor for the nationally syndicated TV program, "America Now." During his career in television news, Phil was singled out by the Louisiana State Medical Society for his contributions to medical journalism and exemplary communication skills. Phil earned the group's “Excellence in Medical Journalism” award on multiple occasions. Phil has also recieved honors from the Associated Press, an "Edward R. Murrow Award" and "Scripps-Howard Award for Excellence in Journalism."

Shannon Quinn

Shannon Quinn is an executive vice president at L.C. Williams & Associates in Chicago with almost 20 years of public relations and media outreach experience. She has provided strategic counsel, crisis communications, media training and extensive proactive media pitching for clients ranging from start-up technology shops to Fortune 500 corporations. At LCWA, Shannon manages the agency's crisis communications and social marketing teams. She has worked with a variety of healthcare associations, including the Urgent Care Association of America, the American Academy of Sleep Medicine, the ADA and the American Association of Endodontists. Shannon has experience in branding, messaging and communications efforts for a variety of well-known consumer brands, including La-Z-Boy, AT&T, Comcast, Sony, Electrolux, U.S. Cellular and more. Shannon previously worked at one of the nation's largest PR agencies, as well as a smaller boutique firm specializing in high-tech products. She has a bachelor of arts degree in journalism and English from the University of Iowa.

Credit Information:

Urgent Care Management Certificate

Earn 1 UCMC credit in Marketing & Communications by listening to this recorded session.

Submitting for Credit:

If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam. You must answer 3 out of 5 correctly to receive credit. Email with questions.

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