Do You Own Your Online Reputation, or Is It Owning You?
1 hour Audio and Power Point Presentation
Recorded September 25, 2015
In today’s social media-centric world it’s imperative to understand how to effectively maintain a favorable reputation online. Drawing upon more than 18 years of Internet marketing experience, Chris Behan will provide practical advice during this session to demonstrate how you can proactively leverage your company website, social platforms, and third-party review sites like Yelp to have a positive impact on search results when someone researches your practice or physician name(s) online. Furthermore, Chris will share methods for developing brand ambassadors and explain how to properly set up and execute a plan for measuring and monitoring brand sentiment.
- Measure brand sentiment and properly manage an online reputation
- Describe how Yelp works and develop brand ambassadors
- Set up a Google+ page and leverage the site for reviews
- Recognize why some online reviews stick and others don't
- Incorporate social evidence on a website and avoid online reputation management pitfalls
Disclosures: The faculty listed below has no relevant financial relationships to disclose.
As an Internet marketing expert who has helped hundreds of companies build and enhance their web presence, Chris Behan knows how to make companies stand out from their competitors online. He is the founder and president of Socius Marketing, one of the largest Internet marketing firms in the country, which has produced over a million leads through powerful patient acquisitions programs. Drawing upon more than 18 years of unparalleled search engine optimization (SEO) and Internet marketing experience, Chris provides practical advice on how healthcare companies can increase traffic to their websites with high-ranking original content that speaks to a potential patient’s precise needs. Known for his engaging speaking style, he provides captivating talks on Internet marketing for a wide range of conferences including UCAOA’s annual conventions, and he consistently ranks as a favorite speaker among attendees. In his presentations, Chris demonstrates proven strategies for earning companies valuable search engine rankings, which serve as the ideal vehicle for reaching their target audiences.
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase.
Urgent Care Management Certificate
Earn 1 UCMC credit in Marketing & Communications by listening to this recorded session.
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