Adapting Your Business to a Changing Healthcare Environment
1 hour Audio and Power Point Presentation
Recorded September 26, 2015
Patients today are engaging much more in their healthcare experience and care. Healthcare is moving from the Paternalistic Model of care to a Facilitative Model of care where the patient expects to be educated, informed and most importantly involved. All businesses know that it is much easier to "hold onto" customers (patients) rather than trying to attract new ones. This presentation will focus not only on meeting the expectations of future patients but advancing this opportunity as a benefit for your practice. This presentation will touch upon general marketing approaches, social media and technology.
- Recognize the shift from "consumer" to "customer" (patient) and differentiate the two concepts.
- Realize the shift in patient engagement
- Describe how the current changes in healthcare are changing patient expectations
- Explain how branding may impact healthcare perceptions and utilization in the future
- Recognize the value of internal data for analytics purposes
Disclosures: The faculty listed below has no relevant financial relationships to disclose.
Cameron Cox, III., MHA, FACMPE
Cameron Cox is President and CEO of MSOC Health. Recognizing the need for business expertise in small independent medical practices, Cam formed MSOC in 1997 as a means of assisting physicians as they adapt to the changing healthcare environment. Early in his career, Cam served as Practice Administrator for a radiology practice in Virginia. His role included all aspects of the revenue cycle, human resource management, strategic planning and business development, as well as daily operations. This experience provided an in-depth working knowledge of both the intricacies of start-up practices and the idiosyncrasies of mature practices. During his years as President of MSOC Health, Cam has had the opportunity to work with more than 200 medical practices ranging in size from one part-time physician to 20+ providers. MSOC has provided consulting and billing services to more than 300 individual providers in 20 medical specialties. Cam is a Fellow in the American College of Medial Practice Executives and Past President of Triangle Medical Managers. He currently serves on the Political Advocacy Committee for the North Carolina Medical Group Managers. He holds undergraduate and graduate degrees in Healthcare Administration from the University of North Carolina at Chapel Hill. Cam regularly speaks on a broad array of issues, including effective practice management, revenue cycle, EMR and other technologies, and a host of other subjects that are presenting challenges and opportunities to today’s medical practitioners.
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase.
Urgent Care Management Certificate
Earn 1 UCMC credit in Marketing & Communications by listening to this recorded session.
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