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Startup Marketing

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Clinic Startup Primer:  Startup Marketing

1 hour Audio and Power Point Presentation

Recorded April 17, 2016

Course Description:

This session is designed to help educate future urgent care owners about how their overall marketing plan should look for their center. Examples of what has been successful for other urgent cares and what has helped drive visits to increase patient volume steadily are also reviewed.

Learning Objectives: 

  • Create a 30-60-90 plan for their new urgent care center
  • Identify what type of marketing an urgent care center needs to be successful
  • Identify which marketing printed materials are needed for their center.
  • Assess which order promo items and which items are the most popular.
  • Describe what needs to be in place prior to opening and ways to promote their business in the first months including open house, signage and how to implement referral programs.

Faculty Bio:  Suzy Buck

Director of Marketing for ZipClinic Urgent Care, have also done marketing for Nextcare Urgent Care and Carolina Quick Care. Six years of Urgent Care marketing experience and longer in healthcare.

Credit Information:

Designation Statement
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity. 

Accreditation Statement
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase.

Urgent Care Management Certificate 

Earn 1 UCMC credit in Marketing & Communications by listening to this recorded session.

Submitting for Credit:  

If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam.  You must answer 3 out of 5 correctly to receive credit.  Your credit will be placed in your profile under Professional Development or click on "My Credits".  Email with questions.  

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