A Deep Dive into Yelp
1 hour Audio and Power Point Presentation
Recorded April 19, 2016
This session, presented by nationally recognized Internet marketing expert Chris Behan, reveals the importance of understanding Yelp and how patients are using the platform to find and review urgent care facilities. Behan will break down all of Yelp's functions and demonstrate how it can benefit your practice.
•Identify the importance of actively using Yelp and describe to others how the app works.
•Take ownership, claim and properly set up a new Yelp Business Page or improve an existing page.
•Realize the importance of identifying and developing brand ambassadors for Yelp and in general.
•Recognize how to get Yelp reviews to stick online and why some reviews get filtered out.
•Identify how leveraging third-party sites like Yelp can help increase your facility's positive brand saturation online.
Faculty Bio: Chris Behan
As an Internet marketing expert who has helped hundreds of companies build and enhance their web presence, Chris Behan knows how to make companies stand out from their competitors online. He is the founder and president of Socius Marketing, one of the largest Internet marketing firms in the country, which has produced over a million leads through powerful patient acquisitions programs. Drawing upon more than 19 years of unparalleled search engine optimization (SEO) and Internet marketing experience, Chris provides practical advice on how healthcare companies can increase traffic to their websites with high-ranking original content that speaks to a potential patient’s precise needs. Known for his engaging speaking style, he provides captivating talks on Internet marketing for a wide range of conferences including UCAOA’s annual conventions, and he consistently ranks as a favorite speaker among attendees. In his presentations, Chris demonstrates proven strategies for earning companies valuable search engine rankings, which serve as the ideal vehicle for reaching their target audiences.
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase.
Urgent Care Management Certificate
Earn 1 UCMC credit in Marketing & Communications by listening to this recorded session.
Submitting for Credit:
If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam. You must answer 3 out of 5 correctly to receive credit. Your credit will be placed in your profile under Professional Development or click on "My Credits". Email firstname.lastname@example.org with questions.
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