Referral Relationships with Primary Care and Specialists
1 hour Audio and Power Point Presentation
Recorded April 19, 2016
Urgent care's neighborhood convenience and extended hours have made it many patient's "first choice" when seeking medical care. As such, urgent care can serve as a "front door" to a community's healthcare resources. To be effective in coordinating care, however, urgent care must develop mutually beneficial relationships with primary care, specialists, and ancillary service providers. This session provides strategies and tactics for boosting referrals from primary care and retail clinics, creating affiliations with downstream providers, and differentiating the center in the minds of employers and consumers.
•Recognize the importance of connecting with a community's health care resources to driving patient volumes and delivering quality care.
•Identify community referral sources including primary care, specialists, and ancillary service providers and devise a strategy for engaging with employers, payers and consumers.
•Use concepts to reach prospective upstream and downstream referral providers, define a process for managing referrals, and establish success metrics.
•Demonstrate the impact on center volume of upstream referrals and quantify the impact of downstream referrals available to community providers.
•Evaluate the success of referral relationships in driving revenue, improving the patient experience, and differentiating the center.
Faculty Bio: Chris BehanAlan A. Ayers, MBA, MAcc
Alan Ayers is Vice President of Strategic Initiatives for Practice Velocity. He has over 10 years experience in strategic planning, business development, clinical operations, sales/marketing and customer service for urgent care, occupational medicine, and primary care facilities of all sizes. Ayers has been elected to the Board of Directors of the Urgent Care Association of America (UCAOA) and served for over eight years as its Practice Management Content Advisor. A prolific and award-winning writer, Ayers currently serves as practice management editor for The Journal of Urgent Care Medicine (JUCM). In 2014, Ayers was recognized by the McGuireWoods law firm as one of the nation's 15 Urgent Care Thought Leaders as well as by the Ambulatory M&A Advisor as one of Urgent Care's Top 15 Influencers. He is frequently cited in national and industry media as an expert on matters related to urgent care. Prior to serving as Chief Operating Officer of a hospital-affiliated urgent care network, Ayers was a consultant to the retail industry with clients like Walmart, McDonalds, Bank of America, and Verizon Wireless. He graduated Phi Beta Kappa from the University of North Carolina, has an MBA from the University of Mississippi, and a Masters of Accounting from The Ohio State University where he graduated first in his class. Ayers has recently served on the Board of Directors of the Texas/New Mexico affiliate of Volunteers of America, a 120-year old social services charity, and he is an FAA-licensed commercial pilot. Ayers currently resides in Northern Illinois.
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase.
Urgent Care Management Certificate
Earn 1 UCMC credit in Billing & Coding by listening to this recorded session.
Submitting for Credit:
If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam. You must answer 3 out of 5 correctly to receive credit. Your credit will be placed in your profile under Professional Development or click on "My Credits". Email firstname.lastname@example.org with questions.
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