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Adapting Your Business and Patient Experience to a Changing Healthcare Consumer

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<p>1 hour Audio and Power Point Presentation</p><p>Recorded April 19, 2016</p><p>Patients today are engaging much more in their healthcare experience and care. Health care is moving from the Paternalistic Model of care to a Facilitative Model of care where the patient expects to be educated, informed, and most importantly, involved. All businesses know that it is much easier to "hold onto" customers/patients rather than trying to attract new ones. This presentation focuses not only on meeting the expectations of future patients but advancing this opportunity as a benefit for your practice. This presentation also touches on general marketing approaches, social media, and technology.</p><p><br></p> <strong style="letter-spacing: 0.5px; background-color: white;">Faculty Bio: Cameron M. Cox, III., MHA, FACMPE</strong><p>Cameron Cox, III is the President of Management Services On-Call, Inc. (MSOC), which is located in Chapel Hill, North Carolina. He holds a BS in Public Health and a Masters in Healthcare Administration, both from the University of North Carolina-Chapel Hill. In addition, he is an active member of the Medical Group Management Association (MGMA), and a number of other specialty specific management organizations. In January of 2001, he gained Fellow status to the American College of Medical Practice Executives.</p><p style="color: rgb(102, 102, 102);"><strong>Credit Information:</strong></p><p style="color: rgb(102, 102, 102);"><strong>Designation Statement<br></strong>The Urgent Care Association of America designates this enduring material activity for a maximum of <em>1 AMA PRA Category 1 Credit(s)TM</em>. Physicians should claim only the credit commensurate with the extent of their participation in the activity. <br><br><strong>Accreditation Statement<br></strong>This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. </p><p style="margin: 0in 0in 7.5pt; color: rgb(102, 102, 102);"><strong><span style="letter-spacing: 0.4pt;">Urgent Care Management Certificate </span></strong></p><p style="color: rgb(102, 102, 102);"><span style="letter-spacing: 0.4pt;">Earn 1 UCMC credit in Marketing and Communications by listening to this recorded session and passing the exam.</span></p><p style="color: rgb(102, 102, 102);"><b style="background-color: transparent;"><span style="letter-spacing: 0.4pt;">Submitting for Credit: </span></b></p><p style="background: none; color: rgb(102, 102, 102); margin-bottom: 7.5pt;"><span style="letter-spacing: 0.4pt;">If you would like to submit for either of the credit above, once you complete the activity you must <b>submit for credit </b>you will need to complete the 5 question exam. You must answer 3 out of 5 correctly to receive credit.</span></p>
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