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Adapting Your Business and Patient Experience to a Changing Healthcare

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Adapting Your Business and Patient Experience to a Changing Healthcare Consumer

1 hour Audio and Power Point Presentation

Recorded April 19, 2016

Course Description:

Patients today are engaging much more in their healthcare experience and care. Health care is moving from the Paternalistic Model of care to a Facilitative Model of care where the patient expects to be educated, informed, and most importantly, involved. All businesses know that it is much easier to "hold onto" customers/patients rather than trying to attract new ones. This presentation focuses not only on meeting the expectations of future patients but advancing this opportunity as a benefit for your practice. This presentation also touches on general marketing approaches, social media, and technology.

Learning Objectives: 

    •Recognize the shift from "consumer" to "customer" (patient) and differentiate the two concepts.
    •Realize the shift in patient engagement
    •Describe how the current changes in healthcare are changing patient expectations
    •Explain how branding may impact healthcare perceptions and utilization in the future
    •Recognize the value of internal data for analytics purposes

    Faculty Bio:  Cameron M. Cox, III., MHA, FACMPE

Cameron Cox, III is the President of Management Services On-Call, Inc. (MSOC), which is located in Chapel Hill, North Carolina. He holds a BS in Public Health and a Masters in Healthcare Administration, both from the University of North Carolina-Chapel Hill. In addition, he is an active member of the Medical Group Management Association (MGMA), and a number of other specialty specific management organizations. In January of 2001, he gained Fellow status to the American College of Medical Practice Executives.

Credit Information:

Designation Statement
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity. 

Accreditation Statement
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase.

Urgent Care Management Certificate 

Earn 1 UCMC credit in Marketing and Communications by listening to this recorded session and passing the exam.

Submitting for Credit:  

If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam.  You must answer 3 out of 5 correctly to receive credit.  Your credit will be placed in your profile under Professional Development or click on "My Credits".  Email with questions.  

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