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Creative Grassroots Marketing in Urgent Care

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Description

Creative Grassroots Marketing in Urgent Care

1 hour Audio and Power Point Presentation

Recorded April 19, 2016

Course Description:



Grassroots Marketing is essential to growing your urgent care. You will learn which grassroot marketing tactics will work in the type of market your center is in. Walk away with a plan for low cost grassroots efforts that you can implement in your center tomorrow.

Learning Objectives: 

     •Effectively plan you local grassroots marketing campaign with examples of grass roots marketing that have been successful.
    •Identify what grass roots efforts will work in your market based on demographics of their area, including populations numbers and wether they are in a urban market vs. rural areas.
    •Distinguish events and marketing that will help drive visits to the clinic by participating in events that are well attended cost effective and inlcude the target demographics for urgent care.
    •Outline social media goals that will help support field marketing through the use of grassroots marketing events pictures and information to add content to social media sites such as Facebook and Twitter.
    •Measure the return on the field marketing by staff or dedicated marketer by instructing staff to ask the right questions to measure what events were successful.




Faculty Bio:  Suzy Buck

Director of Marketing for ZipClinic Urgent Care, have also done marketing for Nextcare Urgent Care and Carolina Quick Care. Six years of Urgent Care marketing experience and longer in healthcare.

Faculty Bio:  Logan McCall, MBA, CMPE

 

Credit Information:

Designation Statement
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity. 

Accreditation Statement
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase.

Urgent Care Management Certificate 

Earn 1 UCMC credit in Marketing & Communications by listening to this recorded session.

Submitting for Credit:  

If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam.  You must answer 3 out of 5 correctly to receive credit.  Your credit will be placed in your profile under Professional Development or click on "My Credits".  Email education@ucaoa.org with questions.  

System Requirements

For the best viewing experience, please use IE 8 or above, the newest versions of Google Chrome, Firefox, or Safari. These programs are compatible with mobile devices and tablets.  Use this link to test your system or view additional requirements: http://ucaoa.peachnewmedia.com/SystemCheck/

 


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