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Engaging with Millennials: How to Market Your Facility to the Mobile Generation

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Description

Engaging with Millennials: How to Market Your Facility to the Mobile Generation

1 hour Audio and Power Point Presentation

Recorded April 19, 2016

Course Description:

The Millennials represent a large portion of the population, and it is essential for facilities to have targeted Internet marketing campaigns that speak to this audience for increased patient acquisition. During this insightful presentation, research about the shift in patient engagement is explained, as well as how to influence customer trust with your web design, content, and online reputation.

Learning Objectives: 

    •Acquire information about how Google works and grasp concepts for creating a stronger web presence to bring more Millennial patients to their facilities.
    •Integrate patient-valued benefits (convenience, accessibility, hours, and services) into their online advertising.
    •Create a stronger web presence and develop unique information for their websites that will help make them visible to more Millennial patients.
    •Identify how to use promoted and paid social advertising to increase brand awareness.
    •Develop online trust through third-party review sites like Yelp.




Faculty Bio:  Chris Behan

As an Internet marketing expert who has helped hundreds of companies build and enhance their web presence, Chris Behan knows how to make companies stand out from their competitors online. He is the founder and president of Socius Marketing, one of the largest Internet marketing firms in the country, which has produced over a million leads through powerful patient acquisitions programs. Drawing upon more than 19 years of unparalleled search engine optimization (SEO) and Internet marketing experience, Chris provides practical advice on how healthcare companies can increase traffic to their websites with high-ranking original content that speaks to a potential patient’s precise needs. Known for his engaging speaking style, he provides captivating talks on Internet marketing for a wide range of conferences including UCAOA’s annual conventions, and he consistently ranks as a favorite speaker among attendees. In his presentations, Chris demonstrates proven strategies for earning companies valuable search engine rankings, which serve as the ideal vehicle for reaching their target audiences.

Credit Information:

Designation Statement
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity. 

Accreditation Statement
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase.

Urgent Care Management Certificate 

Earn 1 UCMC credit in Marketing & Communications by listening to this recorded session.

Submitting for Credit:  

If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam.  You must answer 3 out of 5 correctly to receive credit.  Your credit will be placed in your profile under Professional Development or click on "My Credits".  Email education@ucaoa.org with questions.  

System Requirements

For the best viewing experience, please use IE 8 or above, the newest versions of Google Chrome, Firefox, or Safari. These programs are compatible with mobile devices and tablets.  Use this link to test your system or view additional requirements: http://ucaoa.peachnewmedia.com/SystemCheck/

 


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