Occupational Medicine: Sales/Marketing
1 hour Audio and Power Point Presentation
Recorded April 18, 2016
This session describes the marketing of occupational health services from a physician medical director's point of view. The types of occupational health clinical services that urgent care centers can perform are also illustrated. Marketing strategies to evaluate and attract potential occupational health clients are explained as well as the employer's specific concerns regarding workers' compensation care. The design of clinic tours for corporate clients is described to maximize the effect on visiting employers.
•Define what occupational services are required.
•Generate an external analysis to construct a marketing plan depicting the local industry and medical services competition
•Describe appropriate marketing tactics to acquire new clients: Calls, meetings, mailings, emails, websites, etc.
•Design an optimal clinic tour for potential clients: Scripts, staff preparation, equipment, and cross marketing opportunities.
•Appreciate the specific concerns of potential corporate clients such as: Same day access, wait times, return to work policy, OSHA recordability, referral protocols, drug testing, and ancillary services.
•Identify niche occupational health services important to clients such as travel medicine, wellness, executive physicals, and lunch and learns.
•Create program differentiation from competitors to demonstrate your clinic’s commitment to workers compensation services.
Faculty Bio: Donald Herip, MD, MPH, FACOEM
DONALD S. HERIP, MD, MPH, FACOEM Medical Director of Urgent Care and Occupational Health Baptist Medical Group 9400 University Parkway Pensacola, FL 32514 Introduction In October 2014 Dr. Herip assumed his present position as the Medical Director of Urgent Care and Occupational Health at The Baptist Medical Group in Pensacola, FL. Previously Dr. Herip served in the US Navy and retired in 2004 to assume a position as the Medical Director of Corporate Health Services at Palomar Health in San Diego, CA. Training His previous residency training in Occupational Medicine and Preventive Medicine was obtained at the Johns Hopkins University, Baltimore, MD. His Family Medicine residency was completed at The Naval Hospital in Pensacola, FL. Board certifications: Occupational Medicine, Preventive Medicine, and Family Practice Presentations He has delivered numerous presentations and authored several publications regarding work injuries and illness. Some of his special interests include reducing workers compensation costs, health promotion and wellness, drug screening, travel medicine, and infectious diseases.
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase.
Urgent Care Management Certificate
Earn 1 UCMC credit in Marketing & Communications by listening to this recorded session.
Submitting for Credit:
If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam. You must answer 3 out of 5 correctly to receive credit. Your credit will be placed in your profile under Professional Development or click on "My Credits". Email firstname.lastname@example.org with questions.
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