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Strategic Planning for Profitable Growth A Plan for Growth: 2nd Center & Beyond

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Strategic Planning for Profitable Growth A Plan for Growth: The Second Center and Beyond


1 hour Audio and Power Point Presentation


Recorded April 17, 2016

Course Description:

Cultivating a strategic plan of proven deliverables to grow and capture market share is essential in the urgent care competitive healthcare arena. The alienation of distance and time can fracture collaboration and results. Translating the brand, standards, and shared experience across centers, defying distance through the use of technology, and defined standards can be an enormous undertaking. A spirit of engagement with a well-defined professional practice model to improve patient outcomes and fiscal efficiencies is key. The drive towards sustainable results in volume, quality, service, and engagement is based on consistent structure, process, and technology enhancement.


Learning Objectives:

  • Describe an organization's profitable growth journey from 1 to 8 urgent care centers within a few short years.
  • Explain the "Deep Blue Ocean" methodology to determine profitability based on community need as well as site location.
  • Define the essential chapters of the growth playbook by which exponential expansion is realized.
  • Illustrate the structure, processes and technologies utilized to bring "live" a new urgent care center within a few short months.
  • Identify the key stakeholders of contribution when planning for exponential & rapid growth.

Faculty Bio:  Jill Tahmooressi, MBA, BS, BSN, RN-BC

As a Nursing Director of Ambulatory Services, I oversee both hospital and non-provider based urgent care centers within a private, not-for-profit health system. Holding two national certifications, Pediatric ANCC & National Certified School Nurse while serving in multiple professional positions within the Florida Nurses Association (FNA), I am experienced in both podium and poster presentations. Currently, I am serving as Secretary, FNA. Recognized in September as the “The 2015 Nursing Administrator Florida Nurses Association”, my speaking engagements have taken me as far as the International Congress Nurses Japan 2007 with other notables including national speaking engagements at the annual ANCC Magnet Designation Conferences. In the past several years I have contributed extensively to the Miami Children’s Health System strategic plan by facilitating the opening of 5 additional urgent cares bringing the organizations footprint to 8 sites providing urgent care services, within a swath of 200 miles and 3 counties in South Florida. Innovatively, one of the eight urgent care centers is located on the hospital’s campus intended to decompress the Emergency Department exceeding annual visits of 80,000 thus effecting favorably the Length of Stay as well as Left With-out Being Seen experience.
Credit Information:


Designation Statement
The Urgent Care Association of America designates this enduring material activity for a maximum of 1 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity. 

Accreditation Statement
This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education. Credit for this course is good for 1 year after purchase.

Urgent Care Management Certificate 

Earn 1 UCMC credit in Operations by listening to this recorded session.

Submitting for Credit:  

If you would like to submit for either of the credit above, once you complete the activity you must submit for credit you will need to complete the 5 question exam.  You must answer 3 out of 5 correctly to receive credit.  Your credit will be placed in your profile under Professional Development or click on "My Credits".  Email with questions.  

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